[su_panel background=”#0170C0″ color=”#ffffff” border=”0px solid #cccccc”]2015 Farmers’ Market Promotion Program[/su_panel]
Southern Iowa Local Foods Initiative, under the umbrella of Southern Iowa Resource Conservation and Development, was recently awarded the 2015 federal Farmers’ Market Promotion Program grant for its Growing Farmers and Farmers’ Markets Project. As a result, Southern Iowa RC&D received $35,480.00 to execute this project. The purpose of this project is to grow and promote six farmers’ markets in the seven-county SIRCD region through direct producer-to-consumer opportunities.
Growing Farmers and Farmers’ Markets Program
Create a program for farmers that offers resources and classes to increase vendor participation at farmers’ markets.
- – Food Coordinator will organize three farmers’ market seminars to educate vendors with experts on hand.
- – Union County Development Association will organize and conduct two business start-up and business expansion workshops for farmers and growers. Each class will be a two-day class, two hours each class.
- – Food Coordinator will organize three peer-to-peer workshops.
Create an advertising campaign to grow and promote farmers’ markets.
- – Food Coordinator will create regional farmers’ market brochure that will include all of the markets in the SIRCD region. It will be distributed to 7 counties in the SICDA region (to be sent to Chambers of Commerce and Economic Development offices etc.). It will be available to be uploaded electronically. Brochure will note FMNP, SNAP EBT, SFMNP.
- – Advertise six farmers’ markets once a week in local newspapers for two months.
- – The University of Iowa’s film department will produce a promotional local foods video (lasting up to five minutes) that will be distributed to 14 stakeholders in 7 counties to be uploaded to the websites/Facebook pages of farmers, tourism entities and nonprofit entities.
- – One-hundred, 60-second radio ads will be aired to promote area farmers’ markets that will air during farmers’ market season.
- – Food Coordinator will provide two local farmers or market managers to be radio guests on regional radio show.
Events under the FMPP Grant:
Smart Start Business Workshop
February 29, 2016 and March 7, 2016
This two session workshop is designed to hone your business leadership skills, identify business opportunities and analyze the feasibility of starting your business.
Grow Smart Business Workshop
March 3, 2016 and March 10, 2016
This two session workshop is designed to hone your business leadership skills, identify opportunities and analyze the feasibility of growing your business.
Free Farmers’ Market Workshop
March 12, 2016
Keys to Growing a Successful Market